PROFILES WITH
CHARACTER
SITO BRUNI GLASS 2020 INN. CENTER FORME

SHAPE MEANS PERSONALITY


Whatever its contents, the shape of a bottle or jar is a product’s first element of awareness, its first level of communication, the most direct and immediate, the one the human eye perceives even before it reads a brand’s name or a label. The search for the ideal shape must take into consideration all the technical, creative, emotional and commercial aspects. Our designers at the Berlin Packaging | Bruni Glass Innovation Center work closely alongside our clients to identify a shape able to convey sensations in line with their brand’s values and their business objectives.